What is SEO? SEO process steps SEO stands for (Search engines optimization) if I say in simple words that they improve your site for visibility into your customer and when people search for any product, information, and services related to your work and profession in search engines ex-Google, Yahoo, Bing, and more search engines and show your service visibility and reach people organically and attract your existing and new customers with your business.
How does SEO work?
Google, Yahoo, and Bing are called search engines if any people search in Google. Googlebot crawls pages on the web already available Googlebot goes page site by site and collects information in search-related terms and gathers it in an index. Like a book the library where the librarian puts and takes a book (or a web page) to find actually what are you looking for.
Now comes the next algorithm SERP (search engines result in page) analyzes all pages and creates one query by one by one on quality basics like as librarian master know which book is perfect for you give the right answer and show them. Our SEO specialists make your content familiar with Google boats and people.
Our SEO factors make possible keyword research list and work that how to reach people organically
Types of SEO in Digital Marketing
In Digital Marketing SEO mainly has two types Internal (On-page SEO) and External (off-page SEO). There is more comes one type of Technical SEO.
On-page SEO
If you boost your business and website ranking online. you will need proper on-page SEO to optimize your content and keyword that you will wish to go high rank. You need proper hire SEO specialties. How to go your business online and high rank for engaging people with your product. Here I am going to mention the On-page SEO checklist. You can check out.
- Title tag
- Meta description
- Optimize Meta Tags
- Heading tags
- Internal links
- External links
- Anchor text optimization
- Keyword density
- Plagiarism and grammar
- ALT Text / ATT
- URL Optimization
Off-page SEO
Off-page SEO called off-site SEO refers to activity that it’s not part of your website. This activity is external that done by another website. You generate quality backlinks to sport your website and refer to it. You create a Guest blog welcoming you to people on your site. You can find the off-page sep checklist below.
- Search engine submission
- Free classifieds submission
- PDF/PPT Submission
- Social Bookmarking
- Image submission
- Forum posting
- Guest Blogging
- Press releases submission
- Infographic submission
- Video submission
- Q and a submission
Technical SEO
Technical SEO refers to the activity behind of website. This direct impact on your site that site is crawl and proper index and show search engine. When people search in related to your business
- SITE MAP.HTML
- SITEMAP.XML
- ROBOT.TEXT
- PAGE LOAD SPEED
- OPTIMIZATION OF JS AND CSS
- SSL CERTIFICATE
- CANONICAL TAG
- REDIRECTION 404,301, 302
- W3C VALIDATION
- OPEN GRAPH TAG
- STRUCTURED DATA/ SCHEMA MARKUP
The difference between on-page and off-page SEO
on-page SEO includes good content, and keyword putting with the right palace. In short, I say complete web page analysis
A technique which mostly used doing in on-page SEO
- publish high-quality content means high quality not lots of quantity
- Optimize page title and description or make a unique catchy title and description
- Optimize page content with paragraph and bullets point
- Make attractive heading
- Add more media like images and videos and other
- Make User-friendly URL
- Doing internal and external linking on the page
Off-page SEO includes promoting your website. You can reach out to an influencer in your industry. Contribute as a guest author to create quality backlinks.
A technique which mostly used doing in off-page SEO
- Off-page SEO includes promoting your website
- You can reach out to an influencer in your industry
- Contribute as a guest author to create quality backlinks
- Social bookmarking
- Article submission
Why is SEO important for digital Marketing
SEO is the main part of digital marketing because people conduct searches for millions in months to find information, service, and product. Search is the primary source of digital marketing to search for anything and gather traffic. Great visibility and going high rank of search results. Then your competitors below your search results and you gain more profit.
However, google update our search engines to get more information in search results
Difference between crawl and index
Crawl means that the Google bot looking all content site by site on pages and analyzes to the match the search query
Indexing means a database of search engines. Indexing content all information and gathering from all websites and other search engines to be able to find content and show up in Google search results.
Example- a list of employees that contains Name, Mail Address, Phone number, Address.
Conclusion
Now, I am covering all points regarding Seo that what is SEO, the difference and how to work, and how important with your website. I think you can enjoy this article read and you need to take action in your business doing implement this technique. If you have mind any question regarding this you can contact me.